Technical Sales Representative


The Technical Sales Representative is responsible for the development of new customer base within the Sales Region, selling to all business sectors to meet monthly, quarterly & yearly sales targets. Secure New Customer base for lubricants and related products & services, in the AB region.


  • Actively Identify and capitalize on new market opportunities.
  • New market penetration and strategy experience needed.
  • Strong follow-through skills to close leads and action items.
  • Self-motivated, possessing good organizational skills and work well in a team environment.
  • Team oriented individuals – working with support staff and suppliers
  • Strong communication skills are a definite asset in this position.
  • Maintain and grow a mixed client base from all market segments.
  • Commitment to maintain & update customer profiles and activities.
  • A solid understanding of pipeline management.
  • Achieve annual sales targets as defined in the sales plan
  • Maintain quality & professional relationships with suppliers and customers.
  • Evaluate and demonstrate value to all customers.
  • Identify a consistent source of leads within your sales region.
  • Assist with AR & Collections as Requested
  • Coordinate with Administrative and Production Staff to accurately identify and fulfill customer
  • needs
  • Any other related activities that may be added to the job description.


Required technical skills, experience and knowledge :

  • Knowing the technical advantages of our product offering and services.
  • Technically competent in the lubricant and chemical industries
  • Experience in B2B environment.
  • Competent computer skills (Outlook, Microsoft Office, CRM)

Relational skills :

  • Ability to work and communicate effectively as a team member
  • Ability to identify and achieve objectives
  • Time Management is a must (balancing pipeline opportunities and prospecting)
  • Empathetic, excellent people and leadership skills
  • Sense of priority and urgency, good negotiator, self-motivated and flexible.
  • Oriented to problem solving and well organized



Education : University, College or professional training in a lubricants related field.

Experience : 5 to 7 years of pertinent experience in sales & territory development; experience in the petroleum industry is a major asset

Languages : Fluent in English spoken and written.

Job Types : Full-time, Permanent


  • Dental care
  • Employee assistance program
  • Extended health care
  • Life insurance
  • On-site parking
  • Paid time off
  • RRSP match
  • Vision care

Flexible Language Requirement:

  • French not required


  • Monday to Friday

Supplemental pay types:

  • Bonus pay

Work Location: On the road